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CEO Advisor® Newsletter
December 2015
Be a More Successful CEO in 2016
Mark Hartsell has been quoted in Smart CEO magazine on the keys to success and being a more successful CEO. Below are critical factors to achieving a new level of success in the coming year.

Open to Change

In this article, Mark speaks of being open to change.  Given the only constant in life (and business) is change, you better be adaptable, see the big picture as well as the details, realize when change is needed and act on it - quickly.  A strong CEO needs to have the right tools in place to detect the need for change and realize the resulting opportunities that come with change.

Proactive Planning

If you are not actively planning and documenting your strategy, goals and key initiatives for 2016, you are behind the curve.  You may also need a professional business advisor for 3+ months to help you with focus and discipline on this critical aspect of your business.

Forecasting

I will say it again - If you have not laid out your financial goals and used forecasting as a key planning method for Sales, Costs, Gross Profits, Expenses, Employee Hires, Profit and more, you are flying blind and not realizing your optimal profits and value of your business  Seek a trusted business advisor to help you to plan for a more successful 2016.

Sales Management

One of the critical areas lacking in most small to mid-size companies is strong sales management.  This leads to weak sales due to lack of accountability and training followed by turn-over and many lost opportunities.  Profits soon suffer and the year is quickly lost.  

Lack of planning, forecasting and goal setting and is a major deterrent to success and profits in 2016.  CEO Advisor, Inc. provides expertise and experience to quickly and effectively assist you in planning, forecasting and goal setting for 2016.  We address your specific needs with hands-on action, expertise and seasoned advice.Contact Mark Hartsell, MBA, CEO of CEO Advisor, Inc. at (949) 629-2520, by email at MHartsell@CEOAdvisor.com or visit us at www.CEOAdvisor.com for more information.

CEO Advisor, Inc. Advises Q-Vio, LLC on Strategy, Sales Strategy and Growth

Critical Skills for the CEO/Owner
The Wharton Business School newsletter, published by The Wharton School, University of Pennsylvania did a recent poll of executives and business owners. The results below show the four most important skills that would strengthen a CEO's performance.
Strengthening what skill would most improve your performance?
Leadership - 33%
Time Management - 28%
Negotiating - 22%
Understanding Your Financials - 17% 
1. Leadership
Leadership and execution is the key to success and achieving your goals. Leadership requires planning, organization, being proactive, having a crystal clear understanding of the business both financially (quantitatively) and operationally (qualitatively), hiring and managing people of multiple generations and cultures, and creating a culture of accountability to grow your business to the next level.
2. Time Management
Time management is the Achilles heel of most CEOs and small business owners. Not just managing time on a calendar and working 60 hours a week to keep up, but real strategy and planning to focus and structure your time to impact your business in a disciplined manner. CEO Advisor, Inc. works with its CEOs and small business owner clients to set goals and priorities, and truly excel in both leadership and time management.
3. Negotiating to Success
Negotiating is the Holy Grail in business - with customers, prospects, vendors, employees, etc. We focus deeply on negotiations using some of the top techniques used by military leaders and business people. Your sales team can benefit tremendously from sales training and negotiating skills training from securing the initial meeting to negotiating price effectively to closing large deals. Strengthening your negotiating skills can yield a 100X return on your investment. If you are not a master negotiator and salesperson, invest in your negotiating skills and prosper in 2014 and beyond.
4. Understanding Your Financials
If there is one New Year's resolution that every CEO and small business owner should commit to is gaining a thorough understanding of the financials of your business. If you don't, you are flying blind! This includes your Profit & Loss Statement (Accrual and Cash basis), Balance Sheet, Financial Ratios, creating a 2014 Financial Forecast, and learning to analyze and understand how to positively impact your Gross Margins and Net Profit, as well as, pinpointing early signs of problems. CEO Advisor Inc. spends the time to ensure every client not only understands but uses their company's financials in growing their business to the next level.
Contact Mark Hartsell, MBA, CEO of CEO Advisor, Inc. today at (949) 629-2520 for a no cost initial consultation, by email at MHartsell@CEOAdvisor.com or visit us at www.CEOAdvisor.com for more information.
Critical Skills for the CEO/Owner
The Wharton Business School newsletter, published by The Wharton School, University of Pennsylvania did a recent poll of executives and business owners. The results below show the four most important skills that would strengthen a CEO's performance.
Strengthening what skill would most improve your performance?
Leadership - 33%
Time Management - 28%
Negotiating - 22%
Understanding Your Financials - 17% 
1. Leadership
Leadership and execution is the key to success and achieving your goals. Leadership requires planning, organization, being proactive, having a crystal clear understanding of the business both financially (quantitatively) and operationally (qualitatively), hiring and managing people of multiple generations and cultures, and creating a culture of accountability to grow your business to the next level.
2. Time Management
Time management is the Achilles heel of most CEOs and small business owners. Not just managing time on a calendar and working 60 hours a week to keep up, but real strategy and planning to focus and structure your time to impact your business in a disciplined manner. CEO Advisor, Inc. works with its CEOs and small business owner clients to set goals and priorities, and truly excel in both leadership and time management.
3. Negotiating to Success
Negotiating is the Holy Grail in business - with customers, prospects, vendors, employees, etc. We focus deeply on negotiations using some of the top techniques used by military leaders and business people. Your sales team can benefit tremendously from sales training and negotiating skills training from securing the initial meeting to negotiating price effectively to closing large deals. Strengthening your negotiating skills can yield a 100X return on your investment. If you are not a master negotiator and salesperson, invest in your negotiating skills and prosper in 2014 and beyond.
4. Understanding Your Financials
If there is one New Year's resolution that every CEO and small business owner should commit to is gaining a thorough understanding of the financials of your business. If you don't, you are flying blind! This includes your Profit & Loss Statement (Accrual and Cash basis), Balance Sheet, Financial Ratios, creating a 2014 Financial Forecast, and learning to analyze and understand how to positively impact your Gross Margins and Net Profit, as well as, pinpointing early signs of problems. CEO Advisor Inc. spends the time to ensure every client not only understands but uses their company's financials in growing their business to the next level.
Contact Mark Hartsell, MBA, CEO of CEO Advisor, Inc. today at (949) 629-2520 for a no cost initial consultation, by email at MHartsell@CEOAdvisor.com or visit us at www.CEOAdvisor.com for more information.
CEO Advisor, Inc. (www.CEOAdvisor.com), a leading business advisory and mergers and acquisitions advisory firm in Newport Beach, CA is providing business strategy, sales strategy, marketing and growth advisory services to the three principals of Q-Vio, LLC (www.Q-Vio.com).  Located in San Diego, CA, Q-Vio is a display technology company that enables the industrial, broadcast, military, marine and ruggedized markets to utilize their displays in direct sunlight with amazing clarity and resolution.

CEO Advisor provides business advisory and mergers and acquisition advisory services affordably and effectively with hands-on work performed to assist CEOs, presidents, business owners and principal executives of small and mid-size organizations on growth, business strategy, business planning, business processes, sales strategy, sales team building, marketing, operations, finance, funding, exit strategy and mergers and acquisitions advisory services to grow their businesses to the next level.

As a trusted CEO Advisor® to business owners since 2004, the firm specializes in providing business consulting services in a one-to-one advisory role on a weekly basis to address specific issues and maximize sales, profits and business value to generate a substantial return on our client's investment.

Mark Hartsell, CEO of CEO Advisor, Inc. states, "Q-Vio has tremendous expertise in display technologies used in direct sunlight applications.  Their team has provided crystal clear viewing in the most critical and difficult environments for a wide range of industrial and defense market segments.  Q-Vio now is launching their SunScreen® display technology that eclipses any product on the market worldwide.  CEO Advisor is very excited about playing a key role in their plans for 2016."

Ray Pronko, President of Q-Vio states, "We are innovators in a critical aspect of the technology market.  Our expertise in display technologies enables our customers to achieve heightened levels of success and we are very excited about the upcoming year.  CEO Advisor has provided the advice and expertise to enable us to focus on our largest opportunities and grow to the next level."

About Q-Vio, LLC
Q-Vio's expertise in display technologies enables the industrial, broadcast, military and marine markets to utilize their display solutions in direct sunlight.  The SunScreen displays are a stunning transformation that allow our customers to view these ultra-high bright displays, all available with touch screens, anti-glare and anti-reflective glass, in the most critical and difficult environments with crystal clear viewing.   For nearly a decade, Fortune 500 companies and the U.S. Military have used Q-Vio's displays at the center of their mission critical ruggedized display products.  For more information, call (858) 777-8299, email info@Q-Vio.com or visit www.Q-Vio.com.
 
About CEO Advisor, Inc.
CEO Advisor provides business consulting and mergers and acquisition advisory services affordably and effectively to meet the specific needs of small to mid-size companies in a wide range of industries, including software, technology, media, professional service firms, healthcare, manufacturing and many more.  CEO Advisor's mission is to advise CEOs, presidents, business owners and principal executives with the needed expertise and focus, coupled with hands-on advice and work performed to grow your business to the next level or realize your life's dream through a successful exit.

 
Contact CEO Advisor for a no cost, no obligation initial consultation at your office by calling Mark Hartsell, MBA, CEO at (949) 629-2520, by emailing MHartsell@CEOAdvisor.com, or visiting our web site at www.CEOAdvisor.com for more information.

Testimonial  

 

"I want to start by telling you that I am very pleased with what we've accomplished over the last four months. It would probably be more accurate to say that I'm pleased with what YOU have accomplished.
 
Our CEO Advisor® was an excellent business consultant and did what he said he would; actually DOING things instead of just telling me what I needed to do. This is always my big concern when working with consultants. So many times they offer sage advice but fail to actually do anything more than talk. You have produced a volume of tangible work that is very useful to me and my management team as we work hard to build the company. Thanks for driving us forward."

 
 
CEO, Media Services Company

"Mark Hartsell and CEO Advisor, Inc. provide a unique advisory service for CEOs. He not only tackles high level strategic issues to assist CEOs navigate through challenging times, but Mark also gets very involved in actually addressing important issues head-on by performing the work to achieve tangible results.


Whether it is growing a business to the next level, turning a distressed company around or preparing a company for an exit, Mark's firm, CEO Advisor, Inc, provides a broad range of services and Mark is there for the CEO every step of the way."

 


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Words of Wisdom


"Far and away the best prize that life offers is the chance to work hard at work worth doing."
 
Theodore Roosevelt
President 


Prime Minister of the U.K.