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CEO Advisor® Newsletter
March 2013

Steps to Building a Bridge that Connect your Vision and Strategy



CEO Advisor can help you bridge the gap to success.

The most important step in executing well is to build a bridge that connects your vision and strategy to the execution of your Business Plan. The more bridges you have in place, the more likely you are to reach your goals. Similarly, the absence of any one bridge could derail your efforts. But how do you go about building them? First, get comfortable with the fact that it's a never-ending process. Below are five tools and techniques that can help you execute your goals:


1. Plans for Success. 

Effective execution starts with a plan. The ability to execute effectively can be undermined early in the implementation process for several reasons. Few people use action plans to help manage the many initiatives required to achieve a vision. CEOs and small business owners fail to hold people accountable for developing and using action plans, and when a plan is developed it is not always aligned with the projects that are critical for delivering results.


2. Achieve Top Performance. 

In today's competitive business environment, every employee of your company must work at their full potential. Setting goals that are quantifiable, have target dates and deadlines, and hold management and employees accountable will drive your business forward.


3. Hold People Accountable. 

At work, people who have a high level of accountability will take initiative to ensure the success of a project, provide early warning of potential problems, and try to resolve a problem even if it is not their fault. One reason we hesitate to tackle the accountability problem in a timely way is a lack of clarity on what the person is accountable for in the first place. Discussions about accountability can be straightforward with less conflicts when everyone knows ahead of time what is expected and how success will be measured. Set measurable goals, assign people, set start and completion dates and follow-up to ensure success.


4. Improve Decision Quality and Acceptance. 

There are three things you can do to improve the quality of decisions:

a) Make sure that people directly involved are making the decisions. Empower people and hold them accountable for taking the initiative and addressing issues as soon as they arise.
b) Involve the right people in decisions. Include experienced employees and advisors who provide relevant information that you might not possess.
c) Use an objective, methodical approach to avoid letting emotion or bias cloud your decision-making or simply default to the kinds of decisions you've made in the past.

5. Facilitate Change. 

Effective execution frequently requires a change in behavior on the part of those who you depend on to deliver the expected results. Leadership behavior has a direct impact on the level of resistance to change; people are much less likely to change successfully if they are forced to move to action. Seek professional advice to make the needed changes to your company in order to succeed.

The Bottom Line
Today, most CEOs and small business owners understand that an energizing, well-conceived vision and a realistic, well planned strategy are critical to success. They appreciate the need for highly engaged employees with the skills required to do the job, for superior products and services and for listening to the customer. Yet, even when these core factors are in place, many small companies are still not able to deliver consistent results.


Execution is challenging. Yet, if other companies can build and maintain the bridges that close the execution gap, so can yours. CEO Advisor, Inc. has the expertise and experience to help you bridge the gap between vision, strategy and execution.

 

Contact Mark Hartsell, MBA, CEO of CEO Advisor, Inc. today for a no cost, no obligation meeting at your office at (949) 629-2520 or email MHartsell@CEOAdvisor.com.

CEO Advisor Advises GMR Web Team on Sales, Growth and Strategy

Critical Skills for the CEO/Owner
The Wharton Business School newsletter, published by The Wharton School, University of Pennsylvania did a recent poll of executives and business owners. The results below show the four most important skills that would strengthen a CEO's performance.
Strengthening what skill would most improve your performance?
Leadership - 33%
Time Management - 28%
Negotiating - 22%
Understanding Your Financials - 17% 
1. Leadership
Leadership and execution is the key to success and achieving your goals. Leadership requires planning, organization, being proactive, having a crystal clear understanding of the business both financially (quantitatively) and operationally (qualitatively), hiring and managing people of multiple generations and cultures, and creating a culture of accountability to grow your business to the next level.
2. Time Management
Time management is the Achilles heel of most CEOs and small business owners. Not just managing time on a calendar and working 60 hours a week to keep up, but real strategy and planning to focus and structure your time to impact your business in a disciplined manner. CEO Advisor, Inc. works with its CEOs and small business owner clients to set goals and priorities, and truly excel in both leadership and time management.
3. Negotiating to Success
Negotiating is the Holy Grail in business - with customers, prospects, vendors, employees, etc. We focus deeply on negotiations using some of the top techniques used by military leaders and business people. Your sales team can benefit tremendously from sales training and negotiating skills training from securing the initial meeting to negotiating price effectively to closing large deals. Strengthening your negotiating skills can yield a 100X return on your investment. If you are not a master negotiator and salesperson, invest in your negotiating skills and prosper in 2014 and beyond.
4. Understanding Your Financials
If there is one New Year's resolution that every CEO and small business owner should commit to is gaining a thorough understanding of the financials of your business. If you don't, you are flying blind! This includes your Profit & Loss Statement (Accrual and Cash basis), Balance Sheet, Financial Ratios, creating a 2014 Financial Forecast, and learning to analyze and understand how to positively impact your Gross Margins and Net Profit, as well as, pinpointing early signs of problems. CEO Advisor Inc. spends the time to ensure every client not only understands but uses their company's financials in growing their business to the next level.
Contact Mark Hartsell, MBA, CEO of CEO Advisor, Inc. today at (949) 629-2520 for a no cost initial consultation, by email at MHartsell@CEOAdvisor.com or visit us at www.CEOAdvisor.com for more information.
Critical Skills for the CEO/Owner
The Wharton Business School newsletter, published by The Wharton School, University of Pennsylvania did a recent poll of executives and business owners. The results below show the four most important skills that would strengthen a CEO's performance.
Strengthening what skill would most improve your performance?
Leadership - 33%
Time Management - 28%
Negotiating - 22%
Understanding Your Financials - 17% 
1. Leadership
Leadership and execution is the key to success and achieving your goals. Leadership requires planning, organization, being proactive, having a crystal clear understanding of the business both financially (quantitatively) and operationally (qualitatively), hiring and managing people of multiple generations and cultures, and creating a culture of accountability to grow your business to the next level.
2. Time Management
Time management is the Achilles heel of most CEOs and small business owners. Not just managing time on a calendar and working 60 hours a week to keep up, but real strategy and planning to focus and structure your time to impact your business in a disciplined manner. CEO Advisor, Inc. works with its CEOs and small business owner clients to set goals and priorities, and truly excel in both leadership and time management.
3. Negotiating to Success
Negotiating is the Holy Grail in business - with customers, prospects, vendors, employees, etc. We focus deeply on negotiations using some of the top techniques used by military leaders and business people. Your sales team can benefit tremendously from sales training and negotiating skills training from securing the initial meeting to negotiating price effectively to closing large deals. Strengthening your negotiating skills can yield a 100X return on your investment. If you are not a master negotiator and salesperson, invest in your negotiating skills and prosper in 2014 and beyond.
4. Understanding Your Financials
If there is one New Year's resolution that every CEO and small business owner should commit to is gaining a thorough understanding of the financials of your business. If you don't, you are flying blind! This includes your Profit & Loss Statement (Accrual and Cash basis), Balance Sheet, Financial Ratios, creating a 2014 Financial Forecast, and learning to analyze and understand how to positively impact your Gross Margins and Net Profit, as well as, pinpointing early signs of problems. CEO Advisor Inc. spends the time to ensure every client not only understands but uses their company's financials in growing their business to the next level.
Contact Mark Hartsell, MBA, CEO of CEO Advisor, Inc. today at (949) 629-2520 for a no cost initial consultation, by email at MHartsell@CEOAdvisor.com or visit us at www.CEOAdvisor.com for more information.

CEO Advisor, Inc. (www.CEOAdvisor.com), a leading business advisory firm serving the needs of CEOs, presidents and business owners of small and mid-size companies is providing sales, sales management, growth and strategy advisory services to the CEO of GMR Web Team, Inc. (www.gmrwebteam.com), a provider of online marketing and web development services to small businesses.


CEO Advisor provides affordable, hands-on advisory services to CEOs, presidents and business owners of small and mid-size companies on strategy, growth, sales, sales team building, marketing, operations, finance, funding, mergers and acquisitions to grow businesses to the next level. As a trusted CEO Advisor® to business owners since 2004, the firm specializes in advising business owners in a one-to-one advisory role on a weekly basis.


Mark Hartsell states, "GMR Web Team has marketing expertise, cost-effective online marketing solutions, a scalable business model and a very large market opportunity. CEO Advisor is providing expertise and hands-on advice in sales and sales management for accelerated growth."


About GMR Web Team, Inc.
GMR Web Team is a one-stop solution for Internet strategy, website marketing, design, maintenance and applications. GMR offers complete Internet strategy and solutions for startups and small to mid-size businesses in Orange County, CA and around the world. Contact GMR Web Team at 714-731-9000, or visit them at www.GMRWebTeam.com for more information.


About CEO Advisor, Inc.
CEO Advisor provides business advisory services affordably and effectively to meet the specific needs of CEOs, presidents and business owners of small to mid-size companies in a wide range of industries, including technology, services companies, professional service firms and light manufacturing. CEO Advisor, Inc.'s mission is to advise business owners with the needed expertise and focus, coupled with hands-on advice and work performed to grow your business to the next level. Contact Mark Hartsell, CEO of CEO Advisor, Inc. today at (949) 759-8676 in Orange County, CA, by email at mhartsell@CEOAdvisor.com or visit us at www.CEOAdvisor.com
for more information.

Testimonial  

 

"Over a one year period, my CEO Advisor® helped me to understand what my role entailed as a CEO of a small company. Together, we segmented my numerous headaches into achievable goals. I learned to focus on specific issues and predict obstacles by looking at my business in monthly, quarterly and yearly tasks by priority.

My CEO Advisor prepared our Business Plan and Financial Forecast as the road map for the growth of our business, and taught me how to understand financial reports, as well as, the implication of budgets and spending. I now understand how to measure the performance of my company and profitably grow my business."


CEO, Web Services Company

"Mark Hartsell and CEO Advisor, Inc. provide a unique advisory service for CEOs. He not only tackles high level strategic issues to assist CEOs navigate through challenging times, but Mark also gets very involved in actually addressing important issues head-on by performing the work to achieve tangible results.


Whether it is growing a business to the next level, turning a distressed company around or preparing a company for an exit, Mark's firm, CEO Advisor, Inc, provides a broad range of services and Mark is there for the CEO every step of the way."

 


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Haynes & Boone, LLP

Words of Wisdom


"You miss 100% of the shots you never take."


Wayne Gretzky
Professional Hockey Player



Prime Minister of the U.K.