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CEO Advisor® Newsletter
May 2012
7 Ways Small Business Owners Grow to the Next Level
Here are seven key aspects of a growing, prosperous company that every business owner needs to focus on: 

1. Recurring Revenue/Retainer

The true test of a solid business model is a) a "need to have" product or service and b) a recurring revenue model. CEO Advisor assists in formulating repeat, forecastable revenue to increase sales, profits and value of your business, whether you offer services or sell products.

2. Goal-Setting to Raise the Bar
Goals are vital to focus your efforts, measure progress and track achievements. Accountability is the path to success, and the opportunity to push your comfort zone and take calculated risks to fuel growth. Creating a plan for this growth in the form of long and short term goals, a Business Plan, or even annual goals and tasks will help your business reach new levels of success. Seek expert advice to formulate, quantify and implement your goals.

3. Implement a CRM
Sales, sales tracking, building your sales prospect database and reporting are all key to increasing sales productivity and marketing to your prospects. A CRM, such as Salesforce.com, is also critical to managing your sales team, building and tracking your sales pipeline and forecasting sales.

4. Target and Sell to Profitable Customers
Targeting, selling and retaining desirable customers play a key role in the continued success of a small business. Focusing on selling a targeted list of two hundred to three hundred large prospects in your primary markets can move the needle on sales significantly. This will result in substantial growth.

5. Marketing
Many small business owners use online marketing to target prospects, generate leads and "prime the pump" on their sales prospects. The most successful small businesses formulate and test new methods of traditional and online marketing.  A marketing plan with a schedule and budget can be created, executed and tracked with a minimal investment. Consistently monitoring, testing and adjusting your marketing activities can be a valuable way to increase sales and grow your business to the next level.

6. On-going Training and Learning
No matter how much you achieve, there will always be more to learn and apply for greater success. Sales team training is critical to every business. This will always convert into greater sales. Even if you don't have the time or the desire to learn in a traditional classroom setting, there are a number of ways you can advance your knowledge and continue to learn so your business can continue to thrive. For example, you can do sales training at weekly sales meeting, use online training, self-paced programs, Lunch-n Learns or hire a sales/business advisor to train your salespeople and properly use your CRM for greater results.

7. Delegate
Delegating effectively can be the difference between reaching your growth goals and burning out. Many small business owners are resourceful people and are multi-tasking. It can be challenging to identify the tasks you don't need to do in order to focus on the highest and best use of your time. Once you overcome this challenge, you will have more time to dedicate to what you do best - grow your business.

To discuss your business needs, contact Mark Hartsell, MBA, CEO of CEO Advisor, Inc. today at (949) 759-8676 or MHartsell@CEOAdvisor.com for a free initial consultation. 

CEO Advisor Speaks at Asia Business Association Conference
On April 19, the Asian Business Association O.C. (www.abaoc.org) hosted a Business Development Conference at the Anaheim Marriott.  CEO Advisor, Inc. CEO/President Mark Hartsell, MBA, was a guest speaker on Accelerating Sales and Growth.  

The presentation highlighted topics such as sales, sales management, sales productivity, implementing a CRM, marketing and leadership.  CEO Advisor, Inc. specializes in business advisory services on growth, strategy, sales, sales management, marketing, finance, fund raising, mergers and acquisitions.  
 
The conference was moderated by President-elect Sanjay Dalal, CEO of oGoing, Inc. (www.oGoing.com), a small business social media network that promotes and generates leads for small business owners.  Sponsors for the Asian Business Association O.C. event included Wells Fargo and The Walt Disney Co.  
 
For more information on growing your business to the next level, contact Mark Hartsell, MBA, CEO of CEO Advisor, Inc. at 949-759-8676, by email at mhartsell@ceoadvisor.com or visit www.CEOAdvisor.com.

Testimonial  


"As a President of a mid-size technology company, I have been very pleased with the services provided by CEO Advisor®. He contributed in many areas, but identified marketing and sales as our primary need. His guidance and contributions have been invaluable in establishing and maintaining a meaningful marketing and sales program for the company. He is a knowledgeable business advisor and a pleasure to work with."
CEO/President, Engineering Services/Manufacturing Company

"Mark Hartsell and CEO Advisor, Inc. provide a unique advisory service for CEOs. He not only tackles high level strategic issues to assist CEOs navigate through challenging times, but Mark also gets very involved in actually addressing important issues head-on by performing the work to achieve tangible results.  

 

Whether it is growing a business to the next level, turning a distressed company around or preparing a company for an exit, Mark's firm, CEO Advisor, Inc, provides a broad range of services and Mark is there for the CEO every step of the way." 

Partner, Haynes & Boone, LLP


"Mark Hartsell and CEO Advisor, Inc. provide a unique advisory service for CEOs. He not only tackles high level strategic issues to assist CEOs navigate through challenging times, but Mark also gets very involved in actually addressing important issues head-on by performing the work to achieve tangible results.


Whether it is growing a business to the next level, turning a distressed company around or preparing a company for an exit, Mark's firm, CEO Advisor, Inc, provides a broad range of services and Mark is there for the CEO every step of the way."

 


Partner

Haynes & Boone, LLP

Words of Wisdom


"Leaders are made, they are not born. They are made by hard effort, which is the price which all of us must pay to achieve any goal that is worthwhile." 

Vince Lombardi
Coach   

"Yesterday does not equal tomorrow. Forget the past and move towards your goals."

Tony Robbins
Motivational Speaker

"Yesterday does not equal tomorrow. Forget the past and move towards your goals."
Tony Robbins
Motivational Speaker
"Yesterday does not equal tomorrow. Forget the past and move towards your goals."
Tony Robbins
Motivational Speaker



Prime Minister of the U.K.