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CEO Advisor® Newsletter
November 2014

5 Ways that CEOs Improve Their Performance

For over a decade, CEO Advisor, Inc. has improved the performance of companies by working directly with CEOs, presidents and business owners of small and medium-size companies.  Here are five ways to ensure you will improve decision-making, performance and profits.

1. Meet with Seasoned, Trusted People
As a CEO, it is your job to find professionals from outside your company who can bring knowledge and experience to plan, solve problems and help you in execution.  Seek out a business advisor and other leaders in business to ensure you have professional help and the hands-on advice you need.

2. Learn from Experience
Effective decision making is paramount to your company's success.  Your ability to review and assess past actions for ways to improve distinguishes great CEOs from good CEOs.  Learning from others who are trusted and seasoned professionals, such as other industry CEOs or a seasoned business advisor, is critical to improving performance and success.

3. Gather Feedback
Gain valuable feedback about your performance. It is not enough to just ask for feedback and hope it comes to you.  You should actively solicit feedback both from your employees, as well as others, such as a board member or a seasoned business advisor or consultant.  Feedback from a trusted business advisor should be on a regular schedule to ensure real benefit and follow through.

4. Seek out Mentors
Reach out to those who have gone before you to gain from their experience.  The CEO job is difficult, so make sure you have business professionals and/or a trusted business advisor in your circle who have been in the chair and know the challenges of the job.

5. Plan and Execute
As soon as you engage with a professional that can help you, formulate goals together and prioritize the goals with target completion dates.  Then, focus on each goal to ensure that progress is being made. November and December are the best months to plan for the new year, so be proactive and seek out help today.

CEO Advisor, Inc. can help you achieve these five critical traits and help your business become a high performing company. We work with CEOs, presidents and business owners of small to mid-size companies to grow your business to the next level.
For a free initial consultation, contact Mark Hartsell, MBA, CEO at 949-629-2520 or email MHartsell@CEOAdvisor.com.

CEO Advisor, Inc. Advises Home Run Media Group on Sales Strategy and Growth
Critical Skills for the CEO/Owner
The Wharton Business School newsletter, published by The Wharton School, University of Pennsylvania did a recent poll of executives and business owners. The results below show the four most important skills that would strengthen a CEO's performance.
Strengthening what skill would most improve your performance?
Leadership - 33%
Time Management - 28%
Negotiating - 22%
Understanding Your Financials - 17% 
1. Leadership
Leadership and execution is the key to success and achieving your goals. Leadership requires planning, organization, being proactive, having a crystal clear understanding of the business both financially (quantitatively) and operationally (qualitatively), hiring and managing people of multiple generations and cultures, and creating a culture of accountability to grow your business to the next level.
2. Time Management
Time management is the Achilles heel of most CEOs and small business owners. Not just managing time on a calendar and working 60 hours a week to keep up, but real strategy and planning to focus and structure your time to impact your business in a disciplined manner. CEO Advisor, Inc. works with its CEOs and small business owner clients to set goals and priorities, and truly excel in both leadership and time management.
3. Negotiating to Success
Negotiating is the Holy Grail in business - with customers, prospects, vendors, employees, etc. We focus deeply on negotiations using some of the top techniques used by military leaders and business people. Your sales team can benefit tremendously from sales training and negotiating skills training from securing the initial meeting to negotiating price effectively to closing large deals. Strengthening your negotiating skills can yield a 100X return on your investment. If you are not a master negotiator and salesperson, invest in your negotiating skills and prosper in 2014 and beyond.
4. Understanding Your Financials
If there is one New Year's resolution that every CEO and small business owner should commit to is gaining a thorough understanding of the financials of your business. If you don't, you are flying blind! This includes your Profit & Loss Statement (Accrual and Cash basis), Balance Sheet, Financial Ratios, creating a 2014 Financial Forecast, and learning to analyze and understand how to positively impact your Gross Margins and Net Profit, as well as, pinpointing early signs of problems. CEO Advisor Inc. spends the time to ensure every client not only understands but uses their company's financials in growing their business to the next level.
Contact Mark Hartsell, MBA, CEO of CEO Advisor, Inc. today at (949) 629-2520 for a no cost initial consultation, by email at MHartsell@CEOAdvisor.com or visit us at www.CEOAdvisor.com for more information.
Critical Skills for the CEO/Owner
The Wharton Business School newsletter, published by The Wharton School, University of Pennsylvania did a recent poll of executives and business owners. The results below show the four most important skills that would strengthen a CEO's performance.
Strengthening what skill would most improve your performance?
Leadership - 33%
Time Management - 28%
Negotiating - 22%
Understanding Your Financials - 17% 
1. Leadership
Leadership and execution is the key to success and achieving your goals. Leadership requires planning, organization, being proactive, having a crystal clear understanding of the business both financially (quantitatively) and operationally (qualitatively), hiring and managing people of multiple generations and cultures, and creating a culture of accountability to grow your business to the next level.
2. Time Management
Time management is the Achilles heel of most CEOs and small business owners. Not just managing time on a calendar and working 60 hours a week to keep up, but real strategy and planning to focus and structure your time to impact your business in a disciplined manner. CEO Advisor, Inc. works with its CEOs and small business owner clients to set goals and priorities, and truly excel in both leadership and time management.
3. Negotiating to Success
Negotiating is the Holy Grail in business - with customers, prospects, vendors, employees, etc. We focus deeply on negotiations using some of the top techniques used by military leaders and business people. Your sales team can benefit tremendously from sales training and negotiating skills training from securing the initial meeting to negotiating price effectively to closing large deals. Strengthening your negotiating skills can yield a 100X return on your investment. If you are not a master negotiator and salesperson, invest in your negotiating skills and prosper in 2014 and beyond.
4. Understanding Your Financials
If there is one New Year's resolution that every CEO and small business owner should commit to is gaining a thorough understanding of the financials of your business. If you don't, you are flying blind! This includes your Profit & Loss Statement (Accrual and Cash basis), Balance Sheet, Financial Ratios, creating a 2014 Financial Forecast, and learning to analyze and understand how to positively impact your Gross Margins and Net Profit, as well as, pinpointing early signs of problems. CEO Advisor Inc. spends the time to ensure every client not only understands but uses their company's financials in growing their business to the next level.
Contact Mark Hartsell, MBA, CEO of CEO Advisor, Inc. today at (949) 629-2520 for a no cost initial consultation, by email at MHartsell@CEOAdvisor.com or visit us at www.CEOAdvisor.com for more information.

CEO Advisor, Inc.

(www.CEOAdvisor.com), a leading business advisory firm in Newport Beach, CA is providing sales strategy, marketing and growth advisory services to the CEO of Home Run Media Group, Inc. (www.home-run.com).

 

Home Run Media Group is a leading provider of branded marketing materials, such as large format signage, displays, POP, promotional products, logo apparel and digital printing solutions for a diverse array of industries including technology, healthcare, cosmetic, action sports, beverage, hospitality, fashion and apparel, fast food and others serving the Southern California market.

 

CEO Advisor provides business advisory services affordably and effectively with hands-on work performed to assist CEOs, presidents, business owners and principal executives of small and mid-size companies on growth, business strategy, business planning, business processes, sales strategy, sales team building, sales training, marketing, operations, finance, funding, mergers and acquisitions advisory services to grow their businesses to the next level.

 

As a trusted CEO Advisor® to business owners since 2004, the firm specializes in providing business consulting services in a one-to-one advisory role on a weekly basis to address specific issues and maximize sales, profits and business value to generate a substantial return on our client's investment.

 

Mark Hartsell, CEO of CEO Advisor, Inc. states, "Home Run Media has the expertise, a full range of marketing related products and services and over twenty years of experience serving marketing executives.  Home Run is now accelerating its growth to new and existing customers, and growing their business to the next level."

 

Patrick Brenden, CEO of Home Run Media Group states, "Our primary goal is to expand the range of services to our existing customers and more deeply penetrate the Southern California market.  We are excited to implement a dynamic new sales strategy to achieve our goals.  CEO Advisor has provided the expertise and hands-on business consulting advice to enable us to expand and grow rapidly."

 

About Home Run Media Group, Inc.
Home Run Media Group is a regional supplier of branded marketing materials, large format signage, displays, POP, promotional products, logo apparel, digital printing solutions and related marketing services for multiple industries serving customers throughout Southern California.  For more information, contact Ariel Bayacal, Sales Manager at (714) 901-0109, by email at sales@home-run.com, or visit www.Home-Run.com for more information. 
 

About CEO Advisor, Inc.
CEO Advisor provides business consulting services affordably and effectively to meet the specific needs of small to mid-size companies in a wide range of industries, including technology, media, professional service firms, light manufacturing and many more. CEO Advisor's mission is to advise CEOs, presidents, business owners and executives with the needed expertise and focus, coupled with hands-on advice and work performed to grow your business to the next level.

 

Contact Mark Hartsell, CEO of CEO Advisor, Inc. at (949) 629-2520 in Orange County, CA, by email at mhartsell@CEOAdvisor.com or visit us at www.CEOAdvisor.com for more information.

 


Client Testimonial  
 

"Wow this is a great start Mark - actually more than a start! I very much appreciate the extra work you give our company & your attention to detail. I'm really feeling good about our relationship, the company, and the future."


            

CEO, Cloud-based Software Company



 

Words of Wisdom


"The people at the very top don't work just harder or even much harder than everyone else. They work much, much harder."

 

Malcolm Gladwell  

Canadian journalist and author


 

"The pessimist sees difficulty in every opportunity. The optimist sees opportunity in every dif

 

Winston Churchill

Prime Minister of the U.K.