CEO Advisor Newsletter April 2021
Effective Sales Management to Improve Performance
Invest in Yourself and Your Business
Different than investing in real estate, bonds or equities, investing in yourself and your business is the key to your success provided you have the proper road map to achieve your goals.Don't go it alone - this may be the most important step of your life. Meet with a trusted, seasoned business advisor to discuss the steps below. Here are 5 steps you can take right now that will pay tremendous dividends: 1. Strategic DirectionThe direction of your business is critical to your success. Assess your personal strengths and weaknesses and gain feedback from a outside professional advisor on how to elevate your management skills. Now is the time to re-assess, strategize and review the year-to-date progress and make needed adjustments. Growing 10% year after year is not a success, and certainly will not increase the value of your business. Approach this year with a productive plan, clear strategy and sales focus to ensure success in 2021. For seventeen years, CEO Advisor, Inc. has helped CEOs create strategies for increased sales, profits and business value. 2. Set Your GoalsEstablish clear near-term and long-term goals for your business. Create your priorities and deadlines around what is needed to accomplish these goals. Then, assign personnel, management or advisors to ensure timely completion of these tasks and projects. This can be one of the best investments you can make. 3. Review the NumbersCreate key metrics for your business that will clearly tell you if you are on track to achieve results and your Financial Forecast. Review your Financials in detail each month and make sure to understand them thoroughly so you can address specific aspects of your business and make needed decisions based on your Financials. Track these key metrics monthly (in real-time if possible) as a critical step in the health, growth and success of your business. CEO Advisor, Inc. regularly assists CEOs in setting up these key metrics and KPIs to drive success, and can help you analyze your Financials and provide feedback on how to maximize your profits and value of your business. 4. FocusIf you are not sure where you're going, you will never get there. Focus on your highest priorities and document what needs to be accomplished, who will accomplish them and when these priorities must be accomplished by. Focus on what meets prospects and customers' needs, drives sales and profits, and builds value in your company. 5. Invest in Needed AdviceThe business issues above are just some of the more critical issues that you must tackle every day. The impact on your business, your life, your bottom line, your cash flow and the value of your business is tremendous. A trusted, seasoned business advisor can be the difference in your business success and achieving your life's dreams of a successful exit.
We address your specific needs with hands-on action, expertise and seasoned advice. Contact Mark Hartsell, MBA, President of CEO Advisor, Inc. at (949) 629-2520, by mobile at (714) 697-3370, by email at MHartsell@CEOAdvisor.com or visit us at www.CEOAdvisor.com for more information.